Experience

Flywheel worked with William Hill, one of the UK’s largest bookmakers with over 2,400 stores, on a range of experience design research, strategy and design projects.

Flywheel worked with UK department store group House of Fraser to evaluate and make strategic recommendations on the redesign and rollout of the new .com store offering in Liverpool and Aberdeen.

Flywheel developed the design brief for the implementation of assisted self service within the RBKC customer service centre, identifying service priorities, designing spatial and technological solutions and user interfaces.

Flywheel worked with two greyhound stadia in Newcastle and Sunderland, using ethnography and quantitative techniques to develop insights into improving the customer experience and spend on betting.

Flywheel worked with Croydon Council to identify a brief detailing the spatial requirements of a unified customer experience between a variety of council and public services.

Flywheel is working with a major new leisure brand, opening 2012-13, on it’s service and experience design.

Flywheel worked with the Prince of Wales Theatre in London’s West End, part of the Delfont Mackintosh Theatre group, to identify improvements in their customer experience that would also increase spend per head in the theatre.

Flywheel is working with a major new restaurant brand, opening 2012, on it’s service and experience design, and digital strategy.

Access Croydon is a face to face contact centre for council public services in Croydon, dealing with a massive range of services from general enquiries to council tax queries to more complex services like social housing.

Prior to their engagement with technical advisors and architects, Flywheel was asked to develop strategic educational design briefs for two Wolverhampton BSF schools to support spatial innovation around future learning experiences.

Customers usually choose the play, not the theatre, but will the ancillary experience impact the customer’s likelihood to return? The Lyric Hammersmith wanted to understand ifr there were obvious areas for improvement in the customer experience.

Flywheel is supporting the development of a technology brief for a new learning space in the theatre by creating and delivering a series of engagement workshops.

dojym is the martial arts experience for the 21st Century, within a network of branded martial arts studios, gyms and mediation spaces for the modern martial artist.

Space for Personalised Learning is a DCSF action research project to consider the spatial implications of personalised learning in school design.

Flywheel was the catalyst behind the development of a new business concept for a knowledge economy workspace for Nomad Property. We designed the customer experience, business plan, design strategy, and operational model.