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Flywheel is a design consultancy specialising in the servicescape
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How bricks-and-mortar stores struggle with digital service propositions

How bricks-and-mortar stores struggle with digital service propositions

By Tom Weaver on January 23, 2012

I always like hearing insights from actual employees about company philosophy. A recent forum post, in response to an article about Amazon’s increasing dominance over the publishing industry and a question about why there is no similar warehouse distribution competitor of the same scale, is quite revealing about how one of the most successful “bricks [...]

Posted in Shopping Tagged operations, retail strategy, services, supermarket, technology Leave a response

The Greatest Service Innovation No-One Uses

The Greatest Service Innovation No-One Uses

By Tom Weaver on July 18, 2011

Jane is a mother on a mission: to buy all the food she needs to feed her little family over the next week. That little family, consisting of her two year old toddler, Layla, and her four year old brother, Robert, have come with her to the supermarket. Layla is excited at the sight of [...]

Posted in Shopping Tagged customer experience, design, service design, services, supermarket, technology 3 Responses

5 property centred organisations that need to change in a virtual society

5 property centred organisations that need to change in a virtual society

By Tom Weaver on August 29, 2010

In an increasingly virtual society, a number of organisations or organisational types with large property portfolios or physical presences on our high streets and in our malls are struggling to adapt to the new order. With the news that Blockbuster is preparing for a “pre-planned” bankruptcy in September, Fastcompany have posed the question: How should [...]

Posted in Learning, Shopping, Socialising Tagged customer experience, experience, learning space, real estate, retail strategy, space, supermarket, technology 9 Responses

5 businesses that have redefined customer experiences

5 businesses that have redefined customer experiences

By Chris Evans on August 24, 2010

In this day and age, attracting new customers in an over-crowded consumer market can take some ingenious thinking. By not just being another “me-too”, and creating a unique customer experience, no matter how small the organisation, it is possible to work within the same market but create a compelling distinction from your competitors. The following [...]

Posted in Shopping, Socialising Tagged cinema, customer experience, dining, experience, restaurant, retail strategy, supermarket 3 Responses

The non healthy option

The Impact of Dining Space on Healthy Eating

By Tom Weaver on April 28, 2010

It is rare to find a direct cause and effect between space and behaviour within schools: often the issues are simply to complex to be distilled down to a single variable. Not so with dining space.  Researcher Laura Smith from the Cornell Food and Brand Lab presented the findings of the study “Convenience Drives Choice [...]

Posted in Learning, Shopping Tagged dining, space, supermarket Leave a response

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  • How bricks-and-mortar stores struggle with digital service propositions: http://t.co/Pjjcur8U 2012/01/25
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  • CE Blog » Guest Blog: How Digital is Transforming Physical Experiences on 5 property centred organisations that need to change in a virtual society
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