3 Strategies to Blur the Boundaries between Virtual and Physical Spaces
Currently, in the majority of high street retailers, the physical, “in-store” customer experience and virtual, “online” customer experience are separate and distinct. In this follow up to our earlier paper, How the Internet is Transforming the Physical Retail Experience, we focus on how retailers can converge technology and the physical environment to create a better [...]
How the Internet is Transforming the Physical Retail Experience
Many high street retailers around the world are beginning to struggle as internet competitors take away their customers. What can retailers with physical stores do to reverse this trend? In this, the first in a series of Flywheel whitepapers developed from an original article developed for Capgemini, we explore the three ways retailers can evolve [...]
Metro Bank: how interior design can damage a brand experience
For some time, I’ve been planning to visit the new Metro Bank in Holborn, London. Billed as the first new high street bank to start in the UK for 100 years, Metro Bank is supposedly geared around providing a great customer service, with longer opening hours and speedier account opening. This week, with an hour [...]
How Digital is Transforming Physical Experiences
This week, Tom Weaver, a Director of Flywheel, is guest blogging on Capgemini’s Customer Experience blog, discussing the changing nature of the customer experience in physical environments as digital channels continue to mature. An interesting shift is taking place in the world of the workplace: cheap mobile technology has allowed workers to work from many [...]
5 property centred organisations that need to change in a virtual society
In an increasingly virtual society, a number of organisations or organisational types with large property portfolios or physical presences on our high streets and in our malls are struggling to adapt to the new order. With the news that Blockbuster is preparing for a “pre-planned” bankruptcy in September, Fastcompany have posed the question: How should [...]
Healthy Environments
This talk was delivered in a conference called Childhood Health, looking at interventions to make to tackle the problems of childhood obesity. Childhood obesity is a huge problem in the UK, with a huge cost to the economy which is only due to increase over next 40 years. Watch the full presentation below, or read [...]
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