The Retail Experience DNA
Flywheel have recently created a new ebook for some of our retail clients, explaining how to design the in-store experience around customer insights. Click to read full screen or download the PDF.
How bricks-and-mortar stores struggle with digital service propositions
I always like hearing insights from actual employees about company philosophy. A recent forum post, in response to an article about Amazon’s increasing dominance over the publishing industry and a question about why there is no similar warehouse distribution competitor of the same scale, is quite revealing about how one of the most successful “bricks [...]
3 Strategies to Blur the Boundaries between Virtual and Physical Spaces
Currently, in the majority of high street retailers, the physical, “in-store” customer experience and virtual, “online” customer experience are separate and distinct. In this follow up to our earlier paper, How the Internet is Transforming the Physical Retail Experience, we focus on how retailers can converge technology and the physical environment to create a better [...]
How the Internet is Transforming the Physical Retail Experience
Many high street retailers around the world are beginning to struggle as internet competitors take away their customers. What can retailers with physical stores do to reverse this trend? In this, the first in a series of Flywheel whitepapers developed from an original article developed for Capgemini, we explore the three ways retailers can evolve [...]
Have Condé Nast created the Apple Store of Newsagents?
A few weeks ago, international media was abuzz with news of the opening of the Conde Nast “newsstand” in London, a store described by Conde Nast subsidiary GQ as “a bit like the Apple store – but for your favourite magazines”. I read three key quotes from the original New York Times article that excited [...]
Metro Bank: how interior design can damage a brand experience
For some time, I’ve been planning to visit the new Metro Bank in Holborn, London. Billed as the first new high street bank to start in the UK for 100 years, Metro Bank is supposedly geared around providing a great customer service, with longer opening hours and speedier account opening. This week, with an hour [...]
RSS Feed
Recent comments