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Flywheel is a design consultancy specialising in the servicescape
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The Mad Men Approach to Service Innovation

The Mad Men Approach to Service Innovation

By Tom Weaver on March 8, 2011

I recently watched an early episode of Mad Men, the award winning series about one of New York’s most prestigious ad agencies at the beginning of the 1960s, in which the creative team sit down in executive Don Draper’s office, light up cigarettes, pour a drink, and start thinking about the advertising pitch for a [...]

Posted in Living, Working Tagged design, innovation, services 2 Responses

New Line Learning, Kent, by Gensler

5 Innovations in School Design

By Tom Weaver on June 14, 2010

It is often claimed it is difficult to be innovative with school design, since traditions and culture are so powerful within schools that change is difficult. This is not necessarily true, and over the last 100 years a significant amount of change has occurred and been embedded within the school building Not all of this [...]

Posted in Learning Tagged BSF, design, innovation, learning space, School 1 Response

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