What are the opportunities of apps in clothing store retailing?
We’re currently working on an interesting piece of work for a UK retailer looking at the possibilities of using mobiles in-store to enhance various customer experiences, but particularly those around buying clothes. Our friends at BRAND + COMMERCIAL told us about this app by US retailer Neiman Marcus. In short, customers can use the app to [...]
Dear Lloyds TSB and Coop: Customers bank with brands, not branches
Lloyds TSB are in the process of writing to 4.6 million customers who will be “transferred” to the Co-operative Bank as part of the forced sale of 632 branches by the EU. This has been deemed as a “great deal” for the consumer, as it will create more competition in the banking sector, but so [...]
Why Paying & Waving is great, but only if the process is thought through
Anyone living in London at the moment will have noticed the sharp increase in shops offering Pay and Wave technology, from Pret a Manger to M&S. This allows users to scan their card against a reader, avoiding inserting it and having to enter a pin. With a quick beep, you are on your way. And [...]
The average customer isn’t dead yet (unfortunately)
As always, we read the excellent IBM Global CEO Survey with interest, especially given the last years have demonstrated the importance of understanding customers needs and designing experiences in the eyes of top CEOs. The 2012 study shows the increasing focus on gaining insights into their customers. In a section titled Individualisation: Death of the [...]
5 astounding facts on Generation Y – and the challenges ahead
Generation Y is a particularly hot topic in the USA, where the 18-34 age group is overtaking the Baby Boomers as the largest demographic in population size and consumer spend. But why should we really be paying attention? By 2025, 75% of the world’s workforce will be from Generation Y. How will this challenge the [...]
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