5 astounding facts on Generation Y – and the challenges ahead

Generation Y is a particularly hot topic in the USA, where the 18-34 age group is overtaking the Baby Boomers as the largest demographic in population size and consumer spend. But why should we really be paying attention?

5 facts about Gen Y

  1. By 2025, 75% of the world’s workforce will be from Generation Y. How will this challenge the way organisations are structured and run?

  2. Generation Y will have more spending power (already $2billion in the US alone) than any other generation, giving its members the ability to make or break brands simply by paying attention to them. So what will make them pay attention?

  3. In the USA, there are more professional full time Gen Y employees with an MBA than those with no higher education at all. How will this highly educated workforce change the status quo?

  4. 30% of adults, ages 25 to 34, are still living with their parents. Of those, 78% said they’re happy with it. How will this change the way Gen Y consumers spend their paycheck?

  5. 36% of Gen Y have at least one tattoo. Yes, we struggled to believe that one too.